Effortlessly Destructive seeks to magnify the inconspicuous implementation of experience design for the enhancement of convenience within a consumer's food buying journey, which inadvertently results in an overwhelming amount plastic waste. Despite Singapore's recognition towards the exponential increment of wastage and the importance of sustainability, its initiatives for sustainable consumption always fall short.

 

This project aims to offer a reflective viewpoint towards the overuse of plastic food containers through a series of deliverables that send a provocative message on the indulgence of plastic food packaging.