BA(HONS) LEVEL 3 DESIGN COMMUNICATION 2024
COMMUNITIES AND SOCIAL FUTURES ATELIER
LASALLE COLLEGE OF THE ARTS | UNIVERSITY OF THE ARTS SINGAPORE
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Being Able to be Unable
Chong Eliza
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COMMUNITY
GRAPHIC DESIGN
While the prevailing societal norms often portray special needs pets as pitiable and having low quality of living leading to the increment of misjudged euthanasia and abandonment, this research seeks to change that perception by making a change to the normality that no longer serves the community. The research utilises the real life examples of caregivers interviewed and shadowed to draw connections between the involvement and interconnection between empathy supported through design thinking, and adaptations as part of the framework to successful cohabitation between caregivers and special needs pets. Therefore, demonstrating how empathy in design thinking enhances cohabitation conditions with special needs pets to provide them a second chance at life in Singapore.
A Guidebook To Cohabitation with Disabled Pets
Semester 1's Publication
DESIGN OUTCOME
PUBLICATION
PHOTOGRAPHY
A guidebook for caregivers to educate them on the different successful alternative methods captured throughout the shadowing process that could potentially help them with their caregiving process. The book comes in 2 part, a pop-up book to help imagine the space, and a guidebook to refer to the implementations done.
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Social Media Posts
Event outreach
DESIGN OUTCOME
PUBLICATION
PHOTOGRAPHY
Constant postings had been made to help reach out to this project’s target audience. Feel free to view the social media posts on instagram @its_randomly_happy
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Event Poster
DESIGN OUTCOME
PUBLICATION
PHOTOGRAPHY
Posters are up on 10 different veterinary clinics around Singapore, and OMD Cafe & Bar to inform caregivers of the upcoming event.
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Exhibition Board
A Book on Personas (Outcome Desc.)
DESIGN OUTCOME
PUBLICATION
PHOTOGRAPHY
Exhibition boards hold information on the implementations that had been done around the cafe to educate caregivers what quality of life is, to explain the implementations, and to show the successful stories of caregivers with special needs pets.Namecards to different resource contacts will be placed on it for caregivers to take and contact if they do require assistance for their special needs pets.
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Actual Event
A Book on Personas (Outcome Desc.)
DESIGN OUTCOME
PUBLICATION
PHOTOGRAPHY
Therefore, the selected design outcome for this study will entail collaboration with Andy from Optimus Animal Rehabilitation to organize a unique three-day event in Singapore. This event aims to cater to caregivers of special needs pets, as well as Singaporeans who own or have an interest in pets, providing them with valuable insights into the subject.
The event will take place at a pet-friendly cafe generously sponsored by OMD Cafe and Bar. The cafe space will be transformed into a handicapped-pet friendly environment and a secure educational hub for caregivers to connect and form a supportive community.
An exhibition stand has been crafted specifically for this occasion and will be positioned within the cafe space to enlighten patrons about the modifications being implemented and to offer guidance on pet care.
Throughout the event, workshops will be conducted to address specific issues and bridge gaps within the community, ensuring that attendees leave with practical knowledge and solutions.
This project aims to demonstrate that special needs pets can thrive and enjoy a high quality of life when provided with appropriate support and environment.
The event serves as a platform to raise awareness about the caregiving required for special needs pets, aiming to familiarize others with this lifestyle and foster acceptance of this new norm.
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